When it comes to cannabis in Colorado, it turns out that residents know their stuff. With more dispensaries than Starbucks (in Denver, at least), Colorado’s passion for weed probably comes as no surprise. But far from the stoner stereotype, Coloradoans are knowledgeable about marijuana laws, health effects, and risks.
A new report released by the state Health Department shows that locals are better educated about marijuana than they were when it was legalized. Coloradoans weed education is partly thanks to a campaign launched by the Colorado Department of Health and Environment (CDPHE). “Good to Know,” a public education and awareness campaign, was launched in 2015 with the aim of promoting the safe, legal, and responsible use of marijuana.
Dr. Larry Wolk, the executive director of the CDPHE, said the department’s public education approach differs from previous drug education programs like DARE. Rather than scare tactics or promoting abstinence, the “Good to Know” approach is decidedly more friendly and upbeat.
Wolk explained that “Good to Know” is “not an aversion campaign. This is really a way to educate folks without alienating folks.”
The report shows the shifts in attitudes, knowledge, and perceptions of marijuana since the beginning of retail sales. Here are some of the highlights from the report: